Tags Archives: Craft Cocktail Movement

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Sustainability – you hear that a lot these days. From farm-to-table menus in restaurants to the elimination of plastic straws in coffee shops, achieving sustainability and eliminating food waste is a common foodservice trend year after year. While reducing food waste makes sense back in the kitchen, what about reducing cocktail waste with sustainable cocktails?

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“Whoa. That’s Instagram-worthy.” In today’s digital age, there’s no higher compliment. That’s especially true in bars or restaurants. When a colossal-sized cheeseburger, an artistically presented slice of cheesecake, or a glowing craft cocktail arrives in front of us, our first instinct might be to reach for our phones and share these creations with the world. 

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Picture this. It’s Cinco de Mayo, the first wave of customers hits at lunch. Your signature margaritas are expertly crafted, ready and waiting… on tap. With different draft margarita options, restaurants can provide both top shelf and house margarita options that will appeal to a wider audience with different preferences and at different price levels.

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